FOR
Infocus Group
TYPE
Art direction, graphic design
URL
https://www.infocus.com.au
The Infocus Group commissioned me to rebrand their national wealth management organisation. I refreshed the logo and colour palette and then completely overhauled the look and feel of the entire brand to integrate a more human element. Since the roll out the group has seen a 200% increase in brand exposure and engagement with their customers has improved across all social and digital assets.