Niqui Branchu

MOFOS


WITH BLACKWELLS DESIGN CO

FOR

Exhibition design


In April 2015, Flight Centre Travel Group (FCTG) engaged Blackwells Design Co. to develop a museum for their new global headquarters. Over the next 14 months, I was a senior part of the Blackwells team involved in the creation of MOFOS – Museum of Our Story.


MOFOS consists of nearly a kilometre of visual stories installed in FCTG’s global headquarters at Southpoint, in Brisbane. The story of FCTG is over four decades long. It’s a great big story. The company has around 20 000 people in 14 countries around the world and more than 40 brands.


Through story telling, MOFOS connects FCTG’s people with the company’s evolution to date, its current and next chapters, and its culture of ownership, egalitarianism and irreverence. It was an honour to work alongside the great people at Blackwells Design Co. on this once in a lifetime project.

Level 8 – Zoom in timeline. Framed artefacts and original cartoons.

Level 10 – Game Changers story with interactive story screen

Level 7 – Nickname salon hang. Acrylic frames over wallpaper and acrylic type on door.

Level 4 – Photo board in foreground. Famous FCTG quotes in background.

Level 7 – FCTG Philosophy, ‘Brightness of Future’. Framed original newsletter, canvas wrapped photos, extruded story discs and acrylic ‘Brightness’ headline.

Level 4 – end part of the Uber Timeline.

Level 9 – ‘In the Headlines’ story, highlighting famous FCTG headlines over the years. Includes extruded panel with interactive video, framed and canvas mounted magazine covers and acrylic type.

Level 10 – Zoom in timeline 2000 – 2004. Extruded panels and acrylic type headline.

Level 5 – Zoom in timeline 1973 – 1979. Extruded centre panel with interactive video stories, acrylic type. Elsewhere canvas mounted pictures and framed archival material.

Brand Network Map (metro style)

Original icons developed for Museum timelines